HIRO x OFF festival

HIRO Magazine × OFF Festival For HIRO Magazine I directed and produced a short promo video for OFF Festival – one of the most important alternative music festivals in Poland. I came up with a conceptual video ad – my own authorial project – designed to reflect the raw, bold and playful identity of HIRO. The spot was screened during OFF Festival, reaching thousands of festival-goers, becoming a visual manifesto that connected the magazine’s DNA with the creative spirit of the event.